The hook is the thing. It needs to be strong, rememorable and marketable. Especially that last thing. If you ain't got a sharp hook, you ain't got shee-it. My hooks have brought me great wealth and that has led to great refinement and sophistication. #1 songs, hoochie mamas, fur coats, you name it, I've had it, I'll get it or I don't want it. It's also good to have a nice right hook when you're in my position of superiority. Sometimes you gotta keep fools in check.