It's hard to stay on the cusp of what's lit (that means 'cool,' for you old jackasses) from day to day in this social media age. Everything moves faster than yayo on Jason Aldean's bus. So how do you keep up with the times when writing songs for country radio? You gotta keep your finger on the pulse, baby. Google what was popular on pop radio 8 months ago. That'll tell you what the next trend for Dustin Lynch, Chris Lane, and all those directionless dudes will be. EDM? Been there. Sexy-time R&B? Done that. Right now, it's straight up dance music that's moving the needle. Has anyone actually had a hit with a country pop dance song yet? Not really. Don't matter, bitches. If that's what the culture at large is tired of, then that's what country radio has to provide. How else are dropout white boys with $60K trucks and their hair stylist intern girlfriends going to feel cool driving to their parole meetings? Don't get caught with your pecker in your hand. Stay current. Try Twitter. Watch the trending topics. Get on the Snapchat and read some stories in between the wiener and boob pics. You'll learn while you're being entertained. I'm currently working on some songs for the next trend… "Woke" country. Don't matter if you're a right winger like me, you'll be bobbing your head to some BLM and SJW socially aware hip-hop country in a few months. Doesn't matter if your heart's in it; think with your wallet. It's all about those greenbacks, son. Evolve or die, fam.
*not actually written by John Rich
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